“According to Bradley Schurman, author of The Super Age: Decoding Our Demographic Destiny, we are on the cusp of major shifts that will impact how we live, work, and love. While the Boomers will be 76 to 94 years old in 2040, Gen X will be 60 to 75, the Millennials will be 44 to 59 and even the first Gen Z'ers will be in their forties. The whole country will be rapidly moving into the second half of their lives with expectations to live to be 90 or older. Assuming static birth rates and limits on immigration, this will create profound changes and expectations within society, not just in the United States, but with most advanced, Westernized countries.”