The Significance of Understanding Demographics for Business Strategy

Written By Bradley Schurman

Bradley Schurman, a demographic futurist, is the Founder and CEO of The Super Age – a research and advisory firm specializing in helping organizations understand the challenges and harness the opportunities of demographic change with a focus on population aging. Here are a few of the topics we’ll discuss in this episode:

  • His background and how he got into the study of demographics

  • Why understanding demographics is important for business strategy and how it helps organizations with the shifts that we’re going through right now.

  • How Bradley turned this knowledge into a consultancy

  • The effect of automation and its interrelation at a high level with the demographics that we have now.

Bradley Schurman

Bradley Schurman is a demographic futurist and opinion maker on all things dealing with the business of longevity. He’s the author of The Super Age: Decoding our Demographic Destiny, the founder and CEO of The Super Age, and co-founder and president of KIBA - an inclusive design firm dedicated to improving the built environment, with a focus on housing, hospitality, and the workplace.

https://www.thesuperage.com
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