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Vote Now!
The 40 Over Forty Award celebrates the talent and experience of individuals over the age of 40 in the advertising, marketing, and media industries. I am incredibly humbled to sit alongside such an impressive group of individuals that are working tackle ageism.
Voting for the final 40 Over Forty 2022 list is open until September 30, 2022.
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Kill age-based consumer segmentation now
Age-based segmentation, like 50+ or 65+, likely had a place in a world where individuals experienced roughly the same life course, which was a reality for most of human history, but it has no place in the Super Age.
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The Great Resignation continues, “quiet quitting” disrupts
The United States is now at record unemployment levels and employers are calling out their youngest employees for “quiet quitting,” a pejorative term for workers setting boundaries.
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America isn’t a gerontocracy, but it sure looks like one
Is America a gerontocracy? The short answer is no, but it definitely has many of the characteristics. Like all things, there's a lot more nuance to the term than meets the eye, especially in a country that's in transition to the Super Age.
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Dog Days Reading and Listening List
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Car Companies Have Interesting Ways of Catering to Aging Drivers
America has never been grayer, or more active. How are car companies adapting?
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Always look on the bright side of life
The coastal grandmother is aspirational for leagues of younger people because she embodies a purposeful and engaged life, as well as some degree of financial success. She’s curious and an expert in what she does. She’s also willing to share her expertise with others.
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86 on the Ground, 65 in the Sky - a New Record
At 86 years old, Bette Nash is the oldest and longest-serving flight attendant in the world, according to Guinness World Records.
The New Roadmap of Life “Roars” into New York
An enlightening conversation and one that will contribute to the future of our aging world, human longevity, and the Super Age.
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The Mindset Playbook
Bradley joins host Larry Olsen on The Mindset Playbook to talk about THE SUPER AGE and the need for businesses to engage older workers
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Não aumentaram apenas os anos de velhice, mas também os da meia-idade, diz especialista
No livro “The super age”, Bradley Schurman afirma que precisamos da mão de obra sênior para manter a economia de pé.
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Incorporating Superpowers with Justin Recla
What is the Super Age? In this episode of Incorporating Superpowers, host Justin Recla welcomes Bradley Schurman the author of the book The Super Age: Decoding our Demographic Destiny. The world's population is aging rapidly and society needs to adapt. Bradley and his organization work with businesses to help them navigate this new landscape so they can continue to evolve and grow their bottom line as the world continues to get older. Tune in to learn the super age insight on resiliency and innovation.
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Staying Golden: How living like “The Golden Girls” may hold the key to a longer, healthier, and happier life
It’s been just over 30 years since the last episode aired, but the lessons of the main characters; Blanche, Dorothy, Rose, and Sophia, remain as relevant today as ever. Those of us entering middle and later life should take note, because their way of living are today’s emerging trends and will help many of us live in better financial and physical health for longer periods of time.
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Nominations now open
Do you know someone who is aged 40 or over, who currently works in the Media, Marketing or Advertising industry, either agency or brandside, and deserves to be celebrated?
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The Effects of Future Proofing and UnRetirement
Bradley joins Frank Samson, founder and CEO of Senior Care Authority®, on Boomers Today to talk about what families face as the Boomers and their parents are aging, as well as they key ingredients for success in the Super Age era.
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Diversity: Hiring and Retaining Older Workers Helps Businesses Thrive
There are many reasons why employers should consider hiring older workers, and today’s tight labor market makes expanding the pool of job candidates even more necessary.
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The Healthy Aging 50
Join the search for 50 leaders already working to transform the world to be a better place to grow older.
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AGING2.o London Bookclub Event
Join a thought provoking discussion of The Super Age: Decoding our Demographic Destiny, a new book from demographic futurist, Bradley Schurman, that provides deep insights into the realities facing our societies, as well as the challenges and opportunities that will face us in this new era when people over 65 will outnumber those under 18 for the first time in history.
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All hands on deck
Monday, May 30 marks Memorial Day in the United States. It’s the annual day for remembrance of those who have died in service to this country.
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The Ross Kaminsky Show
Bradley joins KOA Denver’s Ross Kaminsky for a discussion of The Super Age and our demographic future.